Tesla Owner Demographics: Age, Gender, Ethnicity, Income, Children
Tesla Owner Demographics
Who are the people going out and buying Teslas?
In this article we will discuss Tesla owner demographics including Age, Ethnicity, Gender, Income, Children, and Home Ownership.
Tesla Owner Income
This probably won’t come as a surprise, but Tesla owners typically have relatively high household income.
Tesla Owner Age
Tesla Owners are generally an older demographic.
The following graphic shows the median age of Tesla owners compared to the US population.
Generally speaking, as you get older you generate higher income and can afford luxury vehicles with higher price points.
The average Tesla vehicle price considering all models is $66,657.
Tesla Owner Gender: Model X
Tesla owners are predominantly men.
The following graphic shows the percentage of Tesla Model X owners who are male vs female.
It appears that Tesla has a difficult time appealing to women.
Yet this might be a general trend seen by the entire electric vehicle industry. As cited in an article by Nathan Bomey of USA Today titled Why Tesla ‘has a problem appealing to women’: Electric cars, Elon Musk may be off-putting
Tesla Owner Gender: Model S
Similar to the graphic above, the following chart shows the gender ratio of Tesla Model S owners.
Tesla Owner Home Ownership
A vast majority of Tesla owners own their homes, as opposed to renting.
This data is likely connected to a higher income household.
It also makes sense that EV owners are more likely homeowners, as charging stations may not be practical or available as a renter.
Tesla Owner Children
A majority of Tesla owners do not have any children.
Tesla Owner Ethnicity
The vast majority of Tesla owners are White.
Currently there is little diversity among Tesla owners.
Most Tesla owners are White middle aged home-owning men who have higher household incomes and no children.
As the electric vehicle market continues to grow it will be interesting to see how the demographics of Tesla owners (and EV owners as a whole) evolve over time.
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